When Finlandia updated their bottle to a new design that evokes melting ice, Airborne were tasked with launching this new bottle to the Australian market.
I was challenged to create an ‘ice sculptured bus’ that would house the elegant design of the new Finlandia bottle. Pleased with the result, I was then asked to modify the artwork for use on Melbourne’s iconic trams.
XandY Family was developed to help parents feel better about letting their children be more independent.
Using GPS in real time this app connects all of your loved ones via their smartphones, plotting exact locations to give parents peace of mind knowing instantly where their children are.
I was involved in developing the name XandY, as well as creating the brand identity and all accompanying collateral including the website, app design, instructional video and brochures.
During my time working at Creative Breeze, Phytologic pharmaceuticals briefed our team on creating an identity and packaging design for Kid Logic, a new chewable omega 3 product for children.
As well as creating this fun brand identity, I also designed the packaging, print advertising and copywriting, and created original character illustrations to launch the brand.
Beat the Q™ is a new way to order and pay en-route to your favourite café saving you valuable time, every time.
Whilst working at Airborne Agency, I was tasked with designing the logo, website, app, brochures and point of sale for this innovative startup company.
Since 1946, Midford has provided Australian schools and students with quality school wear and accessories.
Since 2007, Creative Breeze (now Airborne) has created a new catalogue each year to be used as Midford’s primary sales tool.
Between 2007-2014 I have been involved in all aspects of creating this catalogue from talent selection and art direction to photo retouching, copywriting, illustration and layout design.
MoneySmart wanted to promote its new ‘Track My Spend’ app with an infographic that breaks down how Australian’s spend their money.
My role was to comprehend and illustrate the data provided in a fun and visually interesting way that is easy to absorb quickly and prompts people to download the app.
This infographic won Reprise Media the Interactive Advertising Bureau's award for 'Best SEO’ for 2013.
Twelve months later i was briefed to do a second infographic for MoneySmart, this time focusing on 'How Australians Save Money'.
In the world of LEGO, Lionel is Santa’s favourite little helper. Every Christmas Lionel helps shoppers find the right LEGO product for their loved ones – no matter how young or old.
I was asked to give Lionel a new look for the Christmas 2012 campaign. The solution? Tangling him in LEGO Christmas lights and adding a shiny star to the top of his green hat.
Once Lionel’s new look received the tick of approval, he was used in a full top of the line campaign including press, digital, a new microsite, outdoor, TV and in-store point of sale.
A Coles Myer Gift Card gives mum the ability to choose her gift from thousands of stores, giving her 'The Gift of Choice.'
I conceptualised and created the campaign's main visual, taking the design of the gift card and replicating it to represent a bunch of flowers. The digital component of this campaign saw the cards morph into other gift shapes, such as a bottle of wine and a box of chocolates - showing the breadth of gift options a gift card can provide.
This creative was used across eyelites located at 77 stores nationally, digital banners, and various magazines inserts.
Ensemble are experts in the areas of sponsorship, events & activations, content, strategy and creative thinking - their new identity needed to reflect this diverse competitive set.
For Ensemble's new look, I aimed to create a brand personality that was adaptable and ever changing.
To achieve this, i developed a suite of unique patterns with a view that they be used in bold, exciting and creative ways in the brands evolution. Variations of the 'spliced circle' logo where also developed to reflect the versatility of this collective, collaborative and innovative unit.
The Championships is Sydney’s unique, international racing event. Held for the first time in April 2014 at the renewed Royal Randwick, The Championships are seen as a momentous change to the Sydney autumn racing program.
With the event being in it's introductory year, the primary objective was to increase intrastate, interstate and international visitation to NSW specifically for The Championships.
to achieve this, I was tasked with designing key spreads for a 28 page mag insert going into Sydney / Brisbane / Canberra and NZ papers to promote both The Championships and Destination NSW.
The 'Big Bricks for Little Hands' integrated TTL campaign strives to communicate that LEGO DUPLO is everything that parents love about LEGO, only with bigger bricks for their toddlers little hands.
The campaign included TV, press, magazines, OOH, digital display, website, social, POS and other integrated in‐store.
I was responsible for storyboarding the concept for the TVC, as well as design direction and rollout of all print and digital media.