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On Indigo Bay

Branding for fresh new linen and homewares brand, On Indigo Bay

Branding for fresh new linen and homewares brand, On Indigo Bay

Brand Identity / Packaging / UX Design / Website

On Indigo Bay is the sister brand to luxury Australian bed linen company Moss River. 

In 2015 Boheem was briefed to revamp Moss River, and with it, the more youthful sub-brand - On Indigo Bay. I was responsible for the creation of the On Indigo Bay brand mark and identity, shown here across packaging, tags, carry bags, catalogue and microsite.

On Indigo Bay mood board
On Indigo Bay brand colours
On Indigo bay bag and gift card design
On Indigo Bay promotional brochure
On Indigo Bay website homepage design
On Indigo Bay packaging design
On Indigo Bay store signage
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