Coles Mothers Day

A Coles Myer Gift Card gives mum the ability to choose her gift from thousands of stores, giving her 'The Gift of Choice.' 

I conceptualised and created the campaign's main visual, taking the design of the gift card and replicating it to represent a bunch of flowers. The digital component of this campaign saw the cards morph into other gift shapes, such as a bottle of wine and a box of chocolates - showing the breadth of gift options a gift card can provide. This creative was also used across eyelites located at 77 stores nationally, digital banners, and various magazines inserts.