Illustrating an engaging infographic to promote MoneySmart's new app

client

ASIC MoneySmart

skills

Illustration / Information Design

Agency

Airborne

client

ASIC MoneySmart

skills

Illustration / Information Design

Agency

Airborne

MoneySmart wanted to promote its new ‘Track My Spend’ app with an infographic that breaks down how Australian’s spend their money. 

My role was to comprehend and illustrate the data provided in a fun and visually interesting way that is easy to absorb quickly and prompts people to download the app. 

This infographic won Reprise Media the Interactive Advertising Bureau's award for 'Best SEO’ for 2013 and twelve months later i was briefed to do a second infographic for MoneySmart, this time focusing on 'How Australians Save Money'.

MoneySmart infographic, what do Australian's really spend their money on?

MoneySmart infographic, weekly spending state vs state

MoneySmart infographic, average weekly Australian household costs

MoneySmart infographic, weekly spend by life stage

MoneySmart infographic, how Australians save money

MoneySmart infographic, what kind of saver are you?

MoneySmart infographic, do's and don'ts of successful savers

more work

Midford Catalogue

Illustration / Copy Writing / Publication Design

The Green Globe Awards

Creative Direction / Brand Identity / Development / Marketing

Purpose 2018

Creative Direction / Brand Identity / Development / Marketing

Kid Logic

Branding / Illustration / Packaging