Why the need for Purpose?
Purpose was created by the Wildwon founders, Sally Hill and Yvonne Lee in 2015 when they observed more and more companies - like theirs, were working to drive a social or environmental mission into the very core of their business model. But how to galvanise this growing community? From this need, Purpose was born.
In its first year, Purpose was a runaway success and is now a growing community and set of offerings catering to those that are re-writing 21st century business and who know that the future belongs to the companies that solve problems, not those that cause them.
In 2016, the audience doubled in size as speakers and participants gathered to debate, listen and discuss issues including cathedral thinking, meaning and the millennial mindset and the business of design.
waging war on waste
Creating a brand with a minimal waste mindset
In 2016, Purpose branded Frank Green reusable coffee cups and water bottles were supplied to attendees to divert single use coffee cups and plastic water bottles from landfill. We also used food waste bins as well as recycling (with biodegradable bags). As for staging, much of 2015’s original set was cut down, repainted and repurposed for the main stage theming. The lanyards were also designed with a no waste mindset, from 100% recycled stocks.
Activating the Purpose precinct
Making the moments to inspire a movement
From apocalyptic picnics and mindful meditations to coffee carts and recharge stations, Purpose was filled with activations and experiences for attendees to have multiple moments of surprise and delight.
The program itself was stacked with rockstars of the purpose-driven business world and edge thinkers whose ideas are moving the world forward. In 2016, this included mindful tech thinker Rohan Gunatillake, Thankyou’s Daniel Flynn, Peta Granger from LUSH, Jirra Lulla, Benjamin Young founder of Frank Green.