Lego Duplo
Building the 'Big Bricks for Little Hands' campaign for LEGO Duplo
Photo Retouching / Storyboards
The 'Big Bricks for Little Hands' integrated TTL campaign strives to communicate that LEGO DUPLO is everything that parents love about LEGO, only with bigger bricks for their toddlers little hands.
The campaign included TV, press, magazines, OOH, digital display, website, social, POS and other integrated in‐store. I was responsible for storyboarding the concept for the TVC, as well as design direction and rollout of all print and digital media.
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