Building the 'Big Bricks for Little Hands' campaign for LEGO Duplo

client

LEGO

skills

Photo Retouching / Storyboards

Agency

Airborne

client

LEGO

skills

Photo Retouching / Storyboards

Agency

Airborne

The 'Big Bricks for Little Hands' integrated TTL campaign strives to communicate that LEGO DUPLO is everything that parents love about LEGO, only with bigger bricks for their toddlers little hands. 

The campaign included TV, press, magazines, OOH, digital display, website, social, POS and other integrated in‐store. I was responsible for storyboarding the concept for the TVC, as well as design direction and rollout of all print and digital media.

LEGO Duplo Big Bricks for Little Hand campaign graphics

LEGO Duplo Let little hands loose behind the wheel, Ad scamp and final design

LEGO Duplo It's a pull along that pulls apart, Ad scamp and final design

LEGO Duplo print ad, LEGO bricks have grown

LEGO Duplo print ad, Spark little imaginations to build JUMBO creations

LEGO Duplo Big Bricks for Little Hands, digital banners

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