Giving mum 'the gift of choice' in Coles Mother's Day campaign

client

Coles Myer

skills

Illustration / Marketing

Agency

Airborne Agency

client

Coles Myer

skills

Illustration / Marketing

Agency

Airborne Agency

A Coles Myer Gift Card gives mum the ability to choose her gift from thousands of stores, giving her 'The Gift of Choice.' 

I conceptualised and created the campaign's main visual, taking the design of the gift card and replicating it to represent a bunch of flowers. The digital component of this campaign saw the cards morph into other gift shapes, such as a bottle of wine and a box of chocolates - showing the breadth of gift options a gift card can provide. This creative was also used across eyelites located at 77 stores nationally, digital banners, and various magazines inserts.

Coles Mothers Day, print ad detail
Coles Mothers Day, medium rectangle banner ad design

Coles Mothers Day, full page ad design

more work

Lego Duplo

Photo Retouching / Storyboards

Plant's with Bite!

Creative Direction / Branding / Illustration

Purpose 2018

Creative Direction / Brand Identity / Development / Marketing

Breakthrough

Branding / Marketing